A importância da progressão de carreira no setor do varejo: uma análise dos impactos no desempenho organizacional e na retenção de talentos no varejo de Pedreiras - MA

Abstract

The overall objective of this study is to analyze how career progression contributes to organizational performance and talent retention in the retail sector in Pedreiras, Maranhão, Brazil. Through bibliographic and field research, using a mixed-methods approach (qualitative and quantitative), data was collected from 10 companies using an online questionnaire via Google Forms on a Likert scale. The results showed that employees recognize opportunities for professional growth and the company's investments in training and skills development. Most participants stated that they receive information about career opportunities, feel recognized for their performance, and consider these actions important for their continued employment with the organization. These factors demonstrate the relevance of professional development, internal communication, and talent retention strategies. It is concluded that the human resource management practices adopted by organizations contribute significantly to employee motivation, professional development, and retention. The results demonstrate that investing in training, recognition, and growth opportunities favors the strengthening of organizational performance and the sustainability of the company