Empreendedorismo feminino como instrumento de autonomia financeira entre revendedoras de cosméticos em Trizidela do Vale – MA

Abstract

This article aims to analyze how women entrepreneurs operate in the direct sales sector of the cosmetics industry in the municipality of Trizidela do Vale - MA, and how this model contributes to income generation, strengthening their independence and financial autonomy. In the direct sales sector of cosmetics, female entrepr - maeneurship stands out for allowing low initial investment, flexible hours, and potential for financial growth. Methodologically, a quantitative-qualitative field research was conducted, through which data from a questionnaire applied to 17 local resellers were collected and analyzed. The theoretical framework is based on authors who discuss financial autonomy, empowerment, and sales strategies. Given the inequalities and limitations of access to the formal labor market, this activity emerges as a viable alternative for women's autonomy, enabling greater freedom in personal, family, and social decisions, as well as seeking improvements in quality of life and local economic development. The results indicate that the activity contributes significantly to the development of new skills, such as leadership, decision-making, and digital literacy. It is concluded that female entrepreneurship in Trizidela do Vale - MA transcends mere income supplementation; it is consolidated as an important instrument of social transformation and emancipation, operating as a real mechanism of self-determination and subjective and material empowerment for women, despite the challenges imposed by informality and the overload of the double shift.