Análise de mercado da expansão sustentável da avicultura Free-range em Barra do Corda - MA: Desafios, oportunidades e tendências da produção de ovos caipiras

Abstract

Free-range egg production has been gaining ground in the market due to the increased demand for healthier, more sustainable foods that are aligned with animal welfare, following the global trend. This study analyzed the free-range poultry farming market in Barra do Corda, Maranhão, identifying the challenges, opportunities, and possible paths for the sector. The research used a mixed approach, using qualitative and quantitative methods, through questionnaires applied to consumers and interviews with local producers. The results indicated that, despite the growing market for free-range egg production, there are also challenges, such as the lack of incentives from the local government, irregular supply of inputs, and competition with conventional eggs, which hinder the growth of the sector. It was noted that local consumers value the nutritional quality and sustainability of free-range eggs, but there are still barriers related to the price compared to conventional eggs and the lack of knowledge about the product's differentials. In addition, strategies such as quality certification, educational marketing, and expansion of sales channels are essential to strengthen the market. It is concluded that, with adequate investments and institutional support, cage-free poultry farming can consolidate itself as an economically viable and sustainable alternative in the region