A intertextualidade no instagram: uma análise de memes sobre o terceiro governo Lula (2023-2026)

Abstract

This study focuses on analyzing intertextuality in the meme genre, with an emphasis on productions that address the current Brazilian presidency. The research explores how memes use intertextual resources to construct meaning, especially when associated with public figures and government events. In addition to analyzing the memes themselves, the work considers user interactions in the comments section, aiming to capture the different ways in which shared content is received. The overall objective is to investigate the phenomenon of intertextuality present in memes depicting the current Brazilian government, understanding how these intertextual elements are perceived by internet users. The analysis is based on the principle that memes are linguistic practices that interact with various texts. The study falls within the field of Textual Linguistics, which allows for an understanding of the factors of textuality and the mechanisms of meaning construction in texts. The theoretical basis was constructed from Koch (1997, 2008, 2021), Marcuschi (2002, 2008), Bakhtin (1997), as well as thinkers such as Dawkins (2007), Chagas (2020) and Fragoso (2022), who contribute to the understanding of the phenomenon of memes. This is a bibliographic research of a qualitative nature, developed from the collection and analysis of data from the digital platform Instagram, considering the relevance of this network as a space for the circulation and production of intertextual texts