Estratégias de precificação utilizadas por empresa do comércio de vestuário na cidade de Codó-Ma

Abstract

Price is seen as a relevant element for the success of a company. In this sense, the theme developed had the general objective of analyze the price formation strategies adopted by companies of the clothing trade in the city of Codó.. In this approach, the methodology of this investigation was classified with a descriptive character and a qualitative approach. It is outlined as a multicase study, with five companies in the clothing segment in the city of Codó-Ma. which provided greater coverage of the results, not being limited to the information of a single. Thus, in this research, only primary data were used and data collection took place through interviews with semi-structured questions. Consequently, for data interpretation, the content analysis method was used. With the results, the need for companies to know factors/ strategies that add value when pricing products, in response to the overall objective companies advocate competition. They lack perception of costs, values.