Booktok: como uma subcomunidade do tiktok incentiva o hábito da leitura

Abstract

Literary reading practices are changing and taking on new forms on the internet. On social networks and digital platforms, readers can find spaces with content focused on reading and literature, but specifically on TikTok, a community called BookTok, where we can find readers sharing their reading through videos in a variety of formats. In this sense, the guiding question of this work is: how does BookTok encourage readers and non-readers to get to know literary works? The overall aim is to understand how BookTok can encourage literary reading. The methodology applied was bibliographical research, including a bibliographical study on the chosen theme, using books, articles

and materials from websites on the subject of the research, and we used a qualitative- quantitative approach. To this end, we worked with theorists such as Chartier (1998),

Cosson (2009), Colomer (2007), among others who were pertinent to the theme and proposal of the work. The analysis carried out here, through the posts and publications of the BookTok community, served to confirm that social networks are relevant for introducing reading to new readers, because the new group of readers present in the digital age identifies with the BookTok videos, because the content creators talk to the user and make the reading experience inviting and arouse interest in the habit of reading and literature.