A importância do banco de dados no controle administrativo das empresas de médio porte da cidade de Pinheiro

Abstract

This study aims to review the concepts about the importance of automatic databanks through inquiries in order to inform and make the administrators, collaborators and partners capable in the business field contributing to an organizational development that we fínd today in the world scenery due to the high speed of the technological advance, through the globalization process, we take as a base for this study the computerized databank in the administrative control of médium size companies in the town of Pinheiro, having in mind the verifícation of the performance in them with this computerized control system, to wam about the necessity to join this new technology which we might call as well the era of information, aiming to develop methods of control to better attending the needs of the company and even surprise it with actions which cause expectations. With purposes on controlling actions, bringing up this way an undertaking and a greater safety on the business made in the business field.

We tend to show the proceedings used in this study to identify and prove the ups and downs in these organizations that work on computerized databanks, as well as the opportunities and threats, attempting to carry out the goals previously established, from the information acquired in this study. Furthermore it is necessary to emphasize in this work the influences of storage control through computerized databanks related to profitability of the companies providing them a continuous increasing in the business, thanks to the fine order and quality of the organization shown by the control in storage, once computerized, bringing ease to the operations done by the company.

The business field is changing constantly, and becoming more complex and less predictable, and even more depending on information and all the technological infra-structure which allows the management of enormous quantities of data. Technology creates great transformations, which occur around us in agile and subtle ways. It is a variation of basic consequences for the business world, causing daily worries to the businessmen and executives, with steps of technologic development of the companies and for their internai processes.

In order to have a wide view of the companies, of a product or process it is necessary to get and process a great amount of data that will be transformed into useful into useful information to be analysed. To collect these data can be a hard working, repetitive and even impracticable process if it has to be done though manufacturing. The computering of date collection makes possible a signifícant gain when permitting that these data are collected in automatic ways thorough a combination of diverse technologies. Using technology in the collection of data allows greater speed and accuracy on acquired in formation.

The databanks have been driving the utilization on of new technologies in order to get greater safety in the enterprising or to the implement of actions pointing to “massive personalization”. The relationship among clients has been given increasing attention, since that was perceived that fidelity and profitability walk side by side, in the same pace of consumer’s satisfaction. The segmentation, recent movement on the strengthening of relationships, stands on sophisticated patterns and systems, giving support to the decision, directed by basic concepts of marketing for the approach, activation, retention, fidelization and profitability of the customers. In a highly competitive market, the companies face the challenge to increase the fidelity of their clients.