A informação pública municipal através das redes sociais

Abstract

Social media has evolved and has become the largest information search engine today. The present study starts from the question: How is citizen involvement in the use of social networks to obtain municipal public information? The general objective is to examine citizen perceptions about the use of social media in the municipal sphere to disseminate information. Specifically, to analyze how a municipal agency uses the social media platform Instagram to promote openness about its activities. The methodology used was a quantitative survey using a questionnaire administered via the Google Forms platform, guided by the Good Practices Guide for Social Media Operations, to be answered using a 5-point Likert scale, assessing frequency and satisfaction levels. The results obtained highlight the limitations of the municipalities evaluated in relation to the use of Instagram. As a suggestion, it is important to monitor the government-citizen relationship through the networks in the cities evaluated, seeking a way of functioning that promotes a positive evaluation by the population.