A influencia da promoção de vendas no crescimento das empresas do ramo de cosméticos Natura e O Boticário em São Luís

Abstract

The research will address the influence of sales promotion in cosmetics companies Natura and O Boticário in a quantitative and qualitative way through the application of questionnaires and interviews, and subsequent analysis and interpretation of data. Many companies had an egocentric vision, they were very concerned with promoting their brands and products, trying to convince consumers that if they bought from their company, they would be purchasing the best that the market could offer. Recently, it is observed that companies are slowly changing their focus. Realizing that they are losing their clientele, companies are looking for other ways to expand their market, directing their attention to customers, in an attempt to make them loyal. This is because the consumer profile is changing. Currently, those who buy products and/or services want quality, service and price and don't mind changing companies to get what they want. Realizing this change in consumer behavior, managers had to expand their sales efforts. Now, in addition to investing in selling their brand and their products and/or services, they need to invest in cultivating and pleasing their customers, making them feel important and recognized by the company they buy from and one of the ways that organizations most frequently used is marketing. Companies have become aware that their customers are the fundamental piece of every type of organization, without them they cannot remain active in the market.