O impacto da avaliação de desempenho dos promotores de vendas das empresas Ol e VIVO na cidade de São Luís

Abstract

Nowadays, when analyzing the content of any magazine, periodical or business newspaper, a common point draws attention: the speech of executives from different organizations, of different sizes and characteristics. They, for the most part, show their companies as adopting a customer orientation, in which the customer appears to be the center of attention. Man was seen as an object that could be molded to the organization's interests, since he was believed to be motivated exclusively by salary reasons. It was found that organizations managed to solve problems related to machines, but no progress was made in relation to man and the efficiency of organizations still left something to be desired. The character is fundamentally guiding as it redirects deviations, points to difficulties and promotes incentives in relation to strengths. It is an instrument, a tool, to improve the results of the organization's human resources.