O desenvolvimento empresarial a partir da profissionalização nas pequenas e médias empresas do interior do Maranhão

Abstract

In this research, we characterized points that companies seek to develop better, which is customer satisfaction, which is a fundamental aspect for any business. With this study, we present to the company's customers and employees the true reality of the market, in order to inform them of means to conquer a space in the market. In this work, we highlighted the concern of organizations with the qualification of their resources, thus guaranteeing customer satisfaction and loyalty, which constitutes the master formula of any business, developing qualification courses, internal policies that demonstrate the quality of products and services, becoming more solid in the face of competition, counting on the commitment, participation and opinions of all its members.