Instagram como principal canal de relacionamento com os clientes: estudo das estratégias digitais da empresa D’Decor Locações

Abstract

It is becoming increasingly visible the trend of new technologies, which directly impact the way of undertaking. The Instagram social network has been proving useful in communication and relationship between companies and their public, becoming an important means to reach their organizational goals. This article is a case study that describes and analyzes the results achieved by Instagram from D'Decor Locações. During the research period, information was collected about the company's daily life, social network, strategies and opinion of its customers. After tabulating the data, graphs were created for better interpretation. Thus, confirming the importance and effectiveness of social networks in the relationship with their customers