MARKETING ESTRATEGICO:uma análise das ações do clube Sampaio Corrêa para garantir o fortalecimento da marca

Abstract

This work is about the MARKETING STRATEGY: an analysis of Sampaio Correa Club actions to guarantee the enhancement of the brand. The general goal is to identify and analyze the marketing strategies utilized by the Club for the enhancement of the brand. The specific goals are to characterize the history of Sampaio Club; to demonstrate its development in the lastsix years; to detail the strategies selected and to show the rooters' point of view, expressed through a survey done with a form. In this context, the accomplishment of the club marketing strategies actions were viewed and evaluated through the information obtained by observing and applying quantified and qualified questions to the rooters. These analysis and collecting data will help to answer the following questions: what are the marketing strategies actions of Sampaio Correa with the goal of enhance the brand and how have the rooters assessed these actions, describing and assessing the club practiced actions to enhance the brand.