Plano de marketing para a farmácia Pague Bem Menos: ações estratégicas para o aumento de clientes

Abstract

The present work of completing the Marketing Plan course for a Farmácia Pague Bem Menos: strategic actions for the increase of clients, has as general objective to analyze the market environment in the context the microenterprise Farmácia Pague Bem Menos is inserted, to elaborate a Strategic planning Marketing guidelines based on contemporary marketing study guidelines and then outline the strategies to be used to build customer loyalty and increase the number of clients. And the specific objectives are to indicate key concepts, tools, and planning variables Strategic Marketing; Trace the social, demographic, and economic profile of the costumers in Farmácia Pague Bem Menos; Point out the strengths and weaknesses of Farmácia Pague Bem Menos compared to your direct competitors; Evaluate as Marketing Strategies for the definition of a plan of action that contemplates the objectives of the organization. The Marketing Plan is the formal, written plan that brings together all the actions and goals that the area department has to perform in order for an organization to achieve its goals outlined in Strategic Planning. In the assignment, the case study was used as a descriptive and exploratory research, through a bibliographical survey, unstructured interviews and a questionnaire applied to clients. Subsequent data collection, the results were the elaboration of Strategic Planning and Marketing Plan, based on analysis of the environments and profile of the clients.