A importância do código de defesa do consumidor na gestão comercial

Abstract

This article aims to analyze how the Consumer Defense Code (CDC) influences the commercial management of companies and contributes to the construction of fairer and more balanced relationships between consumers and suppliers. Recognized as an important legal framework, the CDC establishes guidelines that promote transparency, legal certainty and social responsibility in business practices. The research is justified by the need to understand the challenges and benefits of applying the CDC in the commercial environment and by the importance of strengthening consumer rights. The methodology adopted was bibliographic research, with a qualitative approach, using secondary sources, such as books, academic articles and legislation, selected from databases such as SciELO, BDTD and PubMed, prioritizing publications from the last ten years. The results demonstrate that the CDC has brought significant changes to commercial practices, reducing abuses, standardizing processes and encouraging greater ethics in consumer relations. Companies that correctly apply the CDC have greater legal certainty, avoid litigation and strengthen their image in the market. In addition, the code also protects companies as end consumers, expanding its reach. The research also showed that failure to comply with the CDC can result in severe penalties, ranging from fines to criminal liability. It is concluded that the CDC is essential to promote a more ethical, transparent and sustainable market. Its correct application improves service, promotes customer loyalty and contributes to the competitiveness of companies, becoming a strategic tool for commercial and social development in Brazil