Relevância do planejamento estratégico no terceiro setor: análise do instituto Atos

Abstract

This research aimed to analyze the relevance of the strategic planning in a third sector organization, through Atos Institute, by the verification of its history and observation of the changes occurred by the implementation of the strategic planning. Its relevance concentrates in the ascertainment that the third sector organizations require, as well as the first and second sector, of administrative direction to fulfill its purpose. For this reason, the methodology adopted in its achievement was a field research and bibliographical, case-study type, whose approach is descriptive and qualitative. The article was schematized in four chapters, reaching the conclusion that the strategic planning provided development to the institute, and, by this tool, for the first time, it was possible the comprehension of its social role, acquiring development perspective