Um modelo de negócio escalável para recuperação de vendas perdidas por rupturas de estoque em lojas varejistas no comércio físico e eletrônico

Abstract

This paper aims to propose a mobile business model as a proposal to reduce the sales losses caused by the lack of products in the gondolas of the retail stores, as well as a proposal to improve the image of the stores. Retail for the consumer, offering a channel of direct communication with the customer, allowing the same to inform their interest for missing products, enabling the recovery of sales and increase of revenues. In order to do so, we used the Design Science Research methodology that encourages the development of artifacts, models and/or prototypes to understand real-world problems and propose appropriate solutions. Following the cycle of activities proposed by this methodology, a theoretical survey was made on the area of application of the work, a survey of the scientific/technological framework regarding the proposed solution, finally, in consonance with the adopted methodology, artifacts were developed, Diagrams and models of the technological solution proposal. Although the retail segment does not have a history of creating disruptive innovations and acts as a segment that imports innovations from other areas, it is possible to make even incremental contributions and innovations, improving the user experience and contributing to A positive image of the segment, as well as the increase in revenues.