Análise de usabilidade de páginas web de Vitrines Tecnológica: um estudo de caso da Vitrine da Universidade Estadual do Maranhão

Abstract

The web pages of higher education institutions have become increasingly relevant for disseminating technological innovations and engaging with the community. In this context, usability analysis of these websites is essential to ensure an efficient and satisfactory user experience. This study aims to evaluate the usability of the Vitrine Tecnológica of the State University of Maranhão (UEMA) using a methodology that combines heuristic analysis and user evaluation through the System Usability Scale (SUS). To achieve this, a detailed website analysis was conducted, followed by a heuristic evaluation that identified nine distinct violations and a survey with 25 participants using the SUS method. The results indicate an average SUS score of 69.4, classifying the website as having "good usability," with improvement opportunities primarily in the search interface and the presentation of information about laboratories. The adopted methodology provided a comprehensive understanding of the platform’s usability aspects, offering valuable insights for its continuous improvement.