Marketing de Rede: um estudo de caso da empresa Polishop em São Luís

Abstract

This study aims to determine whether the network marketing Polishop has provided satisfactory results in São Luís-MA, based on the Polishop company. Before that, it was important to clarify the concept of Network Marketing and the evolution during the history of Brazil and the world. From there, he explained a little about the types of existing Marketing Multilevel, differences with Financial Pyramids and the company's history in the study. Finally, allied to this theoretical framework, the research was carried out with Polishop company and your Network Marketing in St. Louis, performed with the help of printed questionnaires and applied to customers was also conducted an online and personal collection with entrepreneurs, for the purpose of enhancing the analysis. Based on the data, it was possible to say that the entrepreneurs involved in the project, in general, have been successful with Network Marketing, since the degree of satisfaction being achieved by the majority.