Marketing de relacionamento aos clientes abordado pelos estabelecimentos médicos veterinários de pequenos animais em São Luís - MA

Abstract

This study addresses relationship marketing for customer satisfaction and the consequent customer loyalty. Based on the premise that customers today want more than just getting good products at competitive prices, contemporary customers are eager to receive highly differentiated treatment as a result of a loyal relationship with their supplier. The study in question was directed to the reality of veterinary clinics and pet shops, located in the city of São Luís of the Maranhão, in order to justify relationship marketing as an alternative to customer retention and loyalty, it was verified that the major problems identified, Was that many companies presented problems in the matter of mobile service of transport of animals, lack of parking, lack of services 24 hours, lack of facilities and modernized environment for the client and animal and deficit in the disclosure of the company, on the other hand they demonstrated good results On the issue of animal care orientation when leaving the clinic and / or pet shop, speed and registration of the animal to be attended to, to prevent customers waiting for care, and the practice of meetings at work to set goals and improve The company's income, it was concluded that relationship marketing needs to be applied in In the clinics.