Gestão ambiental como estratégia para potencializar o desenvolvimento do turismo sustentável no Lago da Brisa, Bacabal – MA

Abstract

Environmental management plays a fundamental role in conserving natural resources and promoting tourism in areas of significant ecological interest. Lago da Brisa, located in the municipality of Bacabal, Maranhão, stands out for its environmental, landscape, social, and economic importance, with potential for developing tourism activities focused on leisure, nature appreciation, and ecotourism. The analysis of the area’s environmental conditions was carried out through exploratory and descriptive research, using a qualitative-quantitative approach based on bibliographic research, document analysis, field observations, and the application of questionnaires. The results indicate the presence of natural attributes favorable to sustainable tourism, such as wildlife, diverse vegetation, and water resources of local relevance. However, environmental impacts related to the inadequate disposal of solid waste, bank degradation, water pollution, and the absence of effective environmental management actions were identified. Thus, it was found that tourism, when planned sustainably, can contribute to income generation, environmental appreciation, the strengthening of environmental education, and the improvement of the population’s quality of life. The adoption of integrated environmental management strategies, combined with sustainable tourism planning and community participation, is essential for the conservation of Lago da Brisa and for the responsible use of its tourism potential.