Da semente ao mercado: uma análise multidimensional da feira da agricultura familiar em Barra do Corda - MA

Abstract

The Family Farming Market of Barra do Corda, Maranhão, constitutes an essential socio-productive space for the direct commercialization of food, the valorization of local agricultural identity, and the promotion of short supply chains. This study sought to analyze this environment in a multidimensional manner, encompassing its socioeconomic, environmental, organizational, and market dimensions from the perspective of both exhibitors and consumers. The research adopted a quali-quantitative approach, grounded in the application of structured and semi-structured questionnaires, direct observation at different moments of the market, and content analysis of the collected statements. The results reveal that the market is sustained primarily by family farmers with a consolidated productive trajectory, although one marked by low income levels, pluriactivity, and structural limitations that hinder the full adoption of sustainable practices. There was strong appreciation for techniques such as organic fertilization, crop rotation, and biological management, despite recurrent obstacles such as implementation costs and insufficient technical assistance. Regarding commercialization, the study found that a significant portion of exhibitors manage to sell more than half of what they bring to the market; however, limited publicity and competition with supermarkets reduce the potential for local market expansion. From the consumers’ perspective, the market received strong approval as a safe, trustworthy, and socially proximate space for food acquisition, with notable satisfaction regarding product quality, freshness, and cordial service. The profile of attendees reveals a predominance of educated adults motivated by values such as health, product origin, support for local farmers, and the search for pesticide-free foods. The data also indicate a significant willingness to pay more for agroecological products, evidencing a qualified demand that is not yet fully harnessed by exhibitors due to productive and organizational limitations. Despite the market’s strong social legitimacy, consumers identified weaknesses in physical infrastructure, environmental comfort, and the near absence of institutional publicity—factors that hinder its visibility and expansion. In conclusion, the market plays a structuring role in the territory by integrating economy, culture, food security, and community strengthening, positioning itself as an essential social asset for Barra do Corda. However, its full potential depends on investments in public infrastructure, strategic communication, continuous technical support, and strengthened rural development policies. Thus, the study demonstrates that, while the market already fulfills essential functions for both farmers and consumers, it can become even more robust and sustainable through integrated actions that reinforce its economic, social, and environmental roles