O impacto do planejamento estratégico na gestão de lojas de varejo em Pedreiras - MA: um estudo de caso no Armazém Paraíba e Noroeste

Abstract

In a retail environment marked by constant changes, it becomes increasingly important to understand how management tools such as strategic planning are applied in organizational practices. At the Armazém Paraíba and Noroeste stores, located in Pedreiras-MA, strategies are adopted to align institutional goals with market demands and the performance of sector leaders. This research was conducted using a qualitative approach with quantitative support, based on semi-structured interviews with 14 leaders from departments such as apparel, footwear, electronics, and fabrics. The data analysis, carried out through content analysis, revealed that most managers acknowledge the existence of a formal strategic planning process that directly influences their daily decision-making. It was also found that goal setting is carried out collaboratively, involving directors, managers, and team leaders, reinforcing the importance of internal cooperation. However, challenges such as aligning the team with strategic objectives still persist, indicating the need for improved internal communication. Another relevant finding was the frequent revision of the strategic plan, allowing for greater adaptability to market changes. The results also highlight improvements in organizational structure, increased sales, and customer satisfaction. Thus, strategic planning proves to be a central element in strengthening effective management practices in the local retail sector