Neologismo por empréstimo na comunidade gamer: uma análise de termos populares nas redes sociais

Abstract

This monograph investigates the formation of neologisms borrowed from the gamer community and used on social networks, focusing on the linguistic processes involved in this lexical incorporation. The main objective is to understand how these terms, most of which originate in English, are formed and used in the digital context, analyzing the ways in which they are adapted to the Portuguese language. The theoretical basis is based on authors such as Alves (2004), Castells (2008), Ferrarezi Jr (2008) and Garcez and Zilles (2001), who discuss neologism, the borrowing of words and the dynamics of communication on social networks. The methodology adopted is qualitative-quantitative, combining a qualitative analysis, focused on the meaning and contextual use of the terms, with a quantitative analysis that evaluates the frequency of occurrence of these neologisms on platforms such as Instagram, TikTok, YouTube and X (formerly Twitter). Data collection includes posts, comments, captions and other forms of interaction that feature terms from the gamer community, analyzing their origin, literal meaning, specific use and processes of morphological, graphic or semantic adaptation. The study also considers cultural and technological factors that influence the adoption of these terms, confirming the active role of the gamer community in the creation and diffusion of linguistic expressions. The results show how the Portuguese language adapts and incorporates elements of other languages from specific cultural contexts, such as electronic games, encouraging reflections on the influence of digital culture on the processes of lexical creation and highlighting the importance of games and social networks in the current dynamics of language.