O condomínio Farol da Ilha como nova expressão de reprodução do espaço urbano de São Luís

Abstract

Examines how the Farol da Ilha Condo becomes condition and a new expression of the reproduction of capital in São Luís (MA). Demonstrates how to Ponta d'Areia has space opaque to a bright space. Identifies the standard real estate development of Farol da Ilha Condo, before the production of urban space Ponta d'Areia in São Luís (MA) linking it with symbolic power, with the fetishization of media discourse and ideology that offers merchandise Farol da Ilha to then discuss the empirical results of pesqusia through the relationship between use value and exchange value of the commodity Imobiliária. Methodological procedures were applied by the criticaldialectical method, using qualitative and quantitative approach. Proceeded with the types of research: exploratory, descriptive literature, documentary and field. The research instrument was a questionnaire and semi-structured interview, applied with the managers of Cyrela, the real estate involved in the marketing of the Farol da Ilha product: Cyrela; Francisco Rocha, Pereira Feitosa and Ronierd Barros, in order to find out exchange value of the product in the market, its relationship with the space produced by capital and consequently, its value in use. Given the above, it was seen that the first live club condominium with concierge management built in São Luís shows a status of social differentiation, symbolic power, while the condo itself constitutes a commodity fetishized, supported by the new modus vivendi printing in the city. In this sense, it is justified as an expression of the new. The Farol da Ilha Condo became even condition for the reproduction of capital, since it is situated in an area with strong potential for receiving (and has received) infrastructure investments, due to the proximity of the sea and the Laguna da Jansen. The urban area of Farol da Ilha Condo is also political and strategic. Political, because in fact, aims to serve the interests of the producing agents that space, and strategic, as the developer (who held the power over land) could choose how the capital would reproduce here: in the form of Farol da Ilha Condo.