Mudanças no perfil do cosumidor de varejo no pós-pandemia de COVID - 19

Abstract

The purpose of this article is to analyze the changes in retail consumer behavior in the post-COVID-19 pandemic period. The pandemic has had a significant impact on the retail sector, affecting market dynamics. Understanding the consumer profile in this new context is essential for companies to adapt to new consumption patterns and remain competitive. The research adopted a mixed approach, using qualitative and quantitative methods, through an online questionnaire distributed among consumers of different age groups and regions of the country. Aspects such as changes in purchasing preferences, adoption of new technologies, sales channels, safety, and hygiene concerns were considered during this study. The data obtained by the survey carried out, related to the respondents' new purchase values, show that companies in the retail sector need to be prepared for changes that occurred during and after covid-19. The results provided valuable information, allowing retailers to connect more effectively with their customers, adjust their marketing and sales strategies, and meet new consumer demands and preferences in the post-pandemic scenario.