Planejamento estratégico: o Método Grumbach em uma microempresa

Abstract

In the business sector, microenterprises in quantitative terms are the largest in Brazil, as they represent the opportunity for growth for millions of Brazilians, a better life or the realization of a dream, but in return are the ones that most bankrupt. This article aims to implement the Strategic Planning (PE) in Company X (nomenclature used for the company object of study), through the Grumbach Method. The specific objectives are first to present the perception of internal actors through semi-structured interviews, verify the acceptance of the Grumbach method by these actors during the EP Elaboration process and gather the main positive and negative aspects of the EP according to the participants' perception. The problem is with the perception of representatives of Company X about the EP tool as a guiding element of decisions. The work begins with the definition of the general and specific objectives and follows with the theoretical framework, which represents the basis of the theme from the perspective of other authors. The methodology used the Phenomenological method (which comprises the perceptions of the actors on the subject). As an improvement to Company X, it was proposed that it invest more in alternative products to generate more profitability and increase its cash to be able to buy its products from suppliers without difficulties, as well as creating a website and inserting the company in social networks for better dissemination of your offered products