Análise dos impactos comerciais resultantes das mudanças de trânsito nas avenidas do bairro maiobão, Paço do Lumiar-Ma

Abstract

Location is one of the main factors business factors, being one of the responsible for influencing the relationships between companies, customers and suppliers. Changes in this factor can cause changes in business results, in view of changes in exposure levels, logistics and distance of consumers. This article analyzes the commercial impacts resulting from the traffic changes that occurred in 2018 in companies on avenues 1, 3, 11, 13 and 14 of the Maiobão neighborhood, Paço do Lumiar – MA. In order to carry out the research, the chosen methodology was to carry out a bibliographic research, addressing and contextualizing themes of location, location decision and consumer market, as well as the application of questionnaires to companies located in the affected avenues and finally an interview was held with the Municipal Secretary of Mobility of Paço do Lumiar. It was evidenced that for companies on avenues 1 and 11 there no visible changes with them continuing to be 2 residential areas and avenue 3 continues as one of the busiest in commercial terms. Avenues 13 and 14 were the most modified. On avenue 13 was observed a decrease in its customers volume and sales, while on avenue 14 there was an increase in the number of active companies ; it was also observed that companies previously located on avenue 13 migrated to avenue 14. It is concluded that the changes in traffic were a relevant factor for the changes in the commercial dynamism currently present in the Maiobão neighborhood, contributing to a better understanding of the theme of location and the study of its implications for trade.