Consumo sustentável: a percepção dos alunos do Curso de Administração da UEMA

Abstract

The planet Earth is in a situation where the changes caused by man over time, became the deterioration of the environment and consequently the quality of life of big part of the humanity. It is noted, however, a growing awareness on the part of society about ways of trying to reverse this situation. The "Sustainable Consumption" can be considered a positive alternative of change to combat this environmental degradation. Based on this, it has become pertinent to carry out this research, which aims to analyze the students' perception of UEMA Administration Course on Sustainable Consumption, including their habits and ways of thinking coming from conscious consumption. As specific objectives, we have: describe the theoretical foundations for the sustainable consumption; check the level of information and knowledge of students on sustainable consumption; show the applicability of methods of sustainable consumption among students and identify the students' opinions as to how sustainable consumption can affect your future as administrators. The methodological procedures have given up by bibliographical research, field and survey, using the questionnaire as a research tool. Thus, the information was collected directly from the Administration Course students.It was realized then that the students have a coherent perception about what is meant by sustainable consumption, however, more than half of the students admitted to not having sustainable consumption habits. This shows that some limiting factors such as income and availability of products that meet this type of consumer directly influence their behavior.