A marca Giselle Modas: um estudo dos efeitos, percepção e preferências na decisão de compra de seus clientes

Abstract

This study will address the behavior of customers under Giselle fads and effects, preferences and perceptions of the same within the company and how this influence in its making purchasing decision. In a competitive market, it is necessary to take integrated actions that provide objective actions and directed to the desire and need of consumers, because it found that the more timely analysis of brand conceptis and its importance for consumers and customers, whit the understanding of marketing in line with the behavior of the same thoug studies of various motivational processes, psychological, social and personal factors, which have been subjects of several works previously studied provide significant advantages over the competition, which saw the face of research that taking purchase decision in Giselle Modas Company is linked to a numbem of factors, which have been subjects of several works previously studied provide significant advantages over the competition, which saw the face of research that taking purchase decision in Giselle Modas company is linked to a numbem of factors such as elegance, quality, service, pre-sales, after-sales among others, contributing to making purchasing decision, making it a final process much simpler than a company that does not have a short, medium and long-term treatment. In order to achieve these levels of research it was used in the process the exploratory and descriptive method through the data collection instrument, aided by the questionnaire, which in its analysis, provided new information for the improvement and strengthening of labor. Corroborating the influence of the effects, preferences and positive percptions regarding Giselle Modas brand and its contribution to making purchasing decision.