Planejamento estratégico como ferramenta para gestão de crise : um estudo de caso na Automoto LTDA de São Luis

Abstract

This study aimed to analyze the perception of strategic planning as a tool for economic crisis management in Automoto Ltda. of São Luís. The competitive market environment has led to senior management of companies at an accelerated pace of change aimed at survival, especially in the current economic situation in the country. In this scenario, the competitive strategies are increasingly connected, with advances and new techniques for business management. So, it is essential to observe the existence of a strategic planning in the company and its tools like BSC (Balanced ScoreCard) and SWOT Matrix are being used efficiently to overcome the turbulence of the current market. For assistance and understanding of what is being searched was studied and presented concepts, historical contextualization and planning, strategic planning, strategic planning as a tool for crisis management, and finally was presented the company Automoto Ltda. With respect to methodology, bibliographical research, documental, exploratory, explanatory, descriptive and field with a case study was used, using qualitative tools for the analysis of the interview with open questions. Therefore, it can be concluded that the Automoto LTDA not practice strategic planning, observed by not using the SWOT matrix and not the formulation of the mission, vision and values of the company and only makes use of the BSC as financial indicators parameter.