A importância da implantação de uma política de comunicação para a Polícia Militar do Maranhão

Abstract

This research aims to analyse the importance of implementing an institutional communication policy in the Military Police of Maranhão as a strategy to building a positive image with its stakeholders. The communication policies are related with the principles and norms thought by the high level of the managers of an organization, they aim to guide the organization's procedures and actions and reflect the values, objectives, and beliefs of the corporation. The study was conducted in the 5th Section of the General Staff of the PMMA, characterized by being an exploratory research of a practical nature, which included bibliographic and documentary research, as well as questionnaires and field observation as instruments for collecting information. To achieve its objective, it was necessary to reflect on the concepts of organizational communication, public communication, publics, the context of communication in military organizations and military police in Brazil, until the presentation of the reality of the military police in the state of Maranhão