https://repositorio.uema.br/jspui/handle/123456789/4566 Fri, 10 Apr 2026 20:04:22 GMT 2026-04-10T20:04:22Z https://repositorio.uema.br/jspui/handle/123456789/5590 Título: A inserção do surdo e mudo ao mercado de trabalho: uma análise sobre os desafios e oportunidades para a inclusão dentro da empresa Magazine Luiza Abstact: Considering the growing relevance of the inclusion of deaf people in the job market, as it is a subject that has been discussed regarding the way in which companies include this individual in the workplace, this article focuses on the themes of inclusion of these individuals. This article investigates the main challenges and barriers to the inclusion of deaf/mute people in the job market and what practices and measures are adopted to promote more effective inclusion. This is a qualitative research, in which 4 interviews were carried out with four employees of the company Magazine Luiza in PedreirasMA. The collected data was analyzed and results were collected in accordance with the theme of this study. Among the main results, the use of Libras as a form of interaction between hearing individuals and those who are deaf or with partial vowel absence stands out, as well as the use of physical adaptations in the work environment and training courses. Furthermore, this article found limitations regarding the number of subjects to carry out field research, as well as the vagueness of the responses obtained, which made the collection and analysis of the results of this study even more difficult Wed, 09 Jul 2025 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/5590 2025-07-09T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/5579 Título: O impacto do planejamento estratégico na gestão de lojas de varejo em Pedreiras - MA: um estudo de caso no Armazém Paraíba e Noroeste Abstact: In a retail environment marked by constant changes, it becomes increasingly important to understand how management tools such as strategic planning are applied in organizational practices. At the Armazém Paraíba and Noroeste stores, located in Pedreiras-MA, strategies are adopted to align institutional goals with market demands and the performance of sector leaders. This research was conducted using a qualitative approach with quantitative support, based on semi-structured interviews with 14 leaders from departments such as apparel, footwear, electronics, and fabrics. The data analysis, carried out through content analysis, revealed that most managers acknowledge the existence of a formal strategic planning process that directly influences their daily decision-making. It was also found that goal setting is carried out collaboratively, involving directors, managers, and team leaders, reinforcing the importance of internal cooperation. However, challenges such as aligning the team with strategic objectives still persist, indicating the need for improved internal communication. Another relevant finding was the frequent revision of the strategic plan, allowing for greater adaptability to market changes. The results also highlight improvements in organizational structure, increased sales, and customer satisfaction. Thus, strategic planning proves to be a central element in strengthening effective management practices in the local retail sector Wed, 01 Jan 2025 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/5579 2025-01-01T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/5577 Título: A matriz Swot como ferramenta estratégica na gestão comercial de pequenas empresas: um estudo de casos nas empresas Gringos Grifes e Valéria Modas na Cidade de Igarapé Grande – MA Abstact: This article aimed to analyze the application of the SWOT Matrix in the commercial management of small businesses in the clothing sector, focusing on two stores located in Igarapé Grande – MA. In a context of high competitiveness and limited resources, even microenterprises need to adopt strategic practices to guide decisions and promote sustainability. The research used a qualitative approach, with semi-structured interviews conducted with two managers responsible for the companies analyzed. The SWOT Matrix (Strengths, Weaknesses, Opportunities, Threats) was chosen for its simplicity, accessibility, and potential to support the identification of internal and external factors influencing organizational performance. Results showed that although not applied formally, the tool is recognized as useful in practice, helping managers analyze their business environment and organize commercial actions. SWOT proved effective in identifying internal strengths and weaknesses, as well as in mapping external opportunities and threats. Its intuitive use contributed to more structured and strategic management. It is concluded that, even in operationally limited contexts, applying the SWOT Matrix is viable and brings concrete benefits to planning and decision-making in small businesses. The study highlights the relevance of strategic management for small enterprises and emphasizes the value of simple yet effective tools to support competitive development Wed, 09 Jul 2025 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/5577 2025-07-09T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/5410 Título: O Impacto das estratégias de marketing no desempenho dos produtores rurais no povoado Barraquinha Abstact: This study aimed to analyze the impact of marketing strategies on the performance of rural producers in the village of Barraquinha, located in the municipality of Lago dos Rodrigues, Maranhão. To this end, a bibliographical research was carried out in order to substantiate the concepts of marketing and consumer behavior in the rural context, and a field research, of an exploratory nature, with a quantitative approach, applied to a sample of nine farmers from the locality. The study investigated aspects such as the marketing channels used, the knowledge and application of marketing strategies, the frequency of sales, the form of advertising of products and the criteria adopted for defining prices, in addition to the perception of producers about the influence of marketing on increasing sales. The results indicated that, although all producers recognize that marketing can contribute to increasing sales, most of them still do not use specific or structured strategies to market their products. In addition, it was found that the most used criterion for defining prices is the observation of the price charged by the competition, cited by 44.4% of the participants. These data reveal that, despite awareness of the importance of marketing, there are significant limitations in practice, mainly due to low levels of education, lack of technical knowledge, lack of training and difficulties in accessing digital technologies. The study concludes that there is a need for public policies, training programs and educational actions aimed at including farmers in the world of marketing, in order to enhance competitiveness, improve income and strengthen the sustainable economic development of the Barraquinha village. Thus, the work contributes to the understanding of the local reality and offers support for future initiatives and research aimed at improving the commercial performance of small rural producers Wed, 09 Jul 2025 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/5410 2025-07-09T00:00:00Z