https://repositorio.uema.br/jspui/handle/123456789/2394 Fri, 03 Apr 2026 09:32:06 GMT 2026-04-03T09:32:06Z https://repositorio.uema.br/jspui/handle/123456789/5934 Título: O perfil do consumidor de carne bovina no município de Barra do Corda-MA Abstact: Beef is one of the most consumed foods in Brazil, with significant cultural, social, and nutritional importance. In rural areas, such as Barra do Corda-MA, it holds an even more relevant position, reflecting family and community traditions. This study aims to analyze the beef consumer profile in Barra do Corda, considering the socioeconomic and cultural factors that influence their food choices. The research problem is as follows: what is the profile of the beef consumer in Barra do Corda-MA, and how do their socioeconomic characteristics and preferences influence this consumption? The research was conducted with a quantitative and descriptive approach, using questionnaires applied to one hundred local consumers. The results revealed that beef is regularly consumed by families in the city, being an essential food associated with socialization moments, such as barbecues and family meals. Additionally, price, flavor, and texture were identified as the main factors influencing the purchasing decision. The research also pointed out that most consumers prefer to buy beef from traditional butcher shops, highlighting the trust in local buying relationships. Data analysis shows that beef consumption in Barra do Corda is linked to socioeconomic factors, with family income being one of the determinants in food choices. This study contributes to strengthening the local production chain and improving marketing strategies, as well as opening paths for future research on eating habits and the impact of changes in the meat market in the region Wed, 03 Dec 2025 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/5934 2025-12-03T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/5933 Título: Da semente ao mercado: uma análise multidimensional da feira da agricultura familiar em Barra do Corda - MA Abstact: The Family Farming Market of Barra do Corda, Maranhão, constitutes an essential socio-productive space for the direct commercialization of food, the valorization of local agricultural identity, and the promotion of short supply chains. This study sought to analyze this environment in a multidimensional manner, encompassing its socioeconomic, environmental, organizational, and market dimensions from the perspective of both exhibitors and consumers. The research adopted a quali-quantitative approach, grounded in the application of structured and semi-structured questionnaires, direct observation at different moments of the market, and content analysis of the collected statements. The results reveal that the market is sustained primarily by family farmers with a consolidated productive trajectory, although one marked by low income levels, pluriactivity, and structural limitations that hinder the full adoption of sustainable practices. There was strong appreciation for techniques such as organic fertilization, crop rotation, and biological management, despite recurrent obstacles such as implementation costs and insufficient technical assistance. Regarding commercialization, the study found that a significant portion of exhibitors manage to sell more than half of what they bring to the market; however, limited publicity and competition with supermarkets reduce the potential for local market expansion. From the consumers’ perspective, the market received strong approval as a safe, trustworthy, and socially proximate space for food acquisition, with notable satisfaction regarding product quality, freshness, and cordial service. The profile of attendees reveals a predominance of educated adults motivated by values such as health, product origin, support for local farmers, and the search for pesticide-free foods. The data also indicate a significant willingness to pay more for agroecological products, evidencing a qualified demand that is not yet fully harnessed by exhibitors due to productive and organizational limitations. Despite the market’s strong social legitimacy, consumers identified weaknesses in physical infrastructure, environmental comfort, and the near absence of institutional publicity—factors that hinder its visibility and expansion. In conclusion, the market plays a structuring role in the territory by integrating economy, culture, food security, and community strengthening, positioning itself as an essential social asset for Barra do Corda. However, its full potential depends on investments in public infrastructure, strategic communication, continuous technical support, and strengthened rural development policies. Thus, the study demonstrates that, while the market already fulfills essential functions for both farmers and consumers, it can become even more robust and sustainable through integrated actions that reinforce its economic, social, and environmental roles Fri, 12 Dec 2025 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/5933 2025-12-12T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/5719 Título: Marketing digital como ferramenta de valorização do agronegócio: um estudo em Barra do Corda - MA Abstact: The overall objective of this study was to analyze how digital marketing can boost the visibility and development of rural producers and agribusiness entrepreneurs in the municipality of Barra do Corda, Maranhão. To this end, the following specific objectives were defined: to identify the main marketing needs of these agents; to evaluate the most effective digital tools in the regional context; to propose digital marketing strategies aimed at strengthening the image and marketing of agricultural products; and to map the main technological obstacles perceived by local entrepreneurs. The research adopted an applied, descriptive, and exploratory approach, with a qualitative and quantitative approach, involving the administration of structured questionnaires to 20 producers and entrepreneurs in the agricultural sector and 217 consumers in the city. The data allowed us to identify patterns of digital behavior, both on the supply and demand sides, and revealed a significant gap between the potential of digital tools and their practical use in local agribusiness. Among the main findings, we highlight the predominant use of Instagram by businesses and consumers' preference for WhatsApp as a purchasing and customer service channel. Factors such as prompt response times, authentic visual content, and positive reviews from other customers were identified as key to consumer trust. At the same time, entrepreneurs reported practical challenges such as lack of time, lack of training, and unfamiliarity with digital marketing strategies. The study culminated in the proposal of strategies geared to local realities, such as strengthening digital presence with a focus on educational and relationship-based content, professionalizing social media management, and encouraging the use of regional influencers as vectors for connecting with the public. However, it is important to recognize the limitations of this study, especially the limited number of participating entrepreneurs, which makes it difficult to generalize the results to broader contexts. Suggestions for future studies include expanding the sample, comparing it with realities in other municipalities, and conducting a longitudinal analysis of the impacts of digital marketing on the economic performance and recognition of rural brands. This study is expected to inspire new research and more conscious and strategic practices in the field of digital communication applied to agribusiness Fri, 25 Jul 2025 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/5719 2025-07-25T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/5690 Título: Análise de mercado da expansão sustentável da avicultura Free-range em Barra do Corda - MA: Desafios, oportunidades e tendências da produção de ovos caipiras Abstact: Free-range egg production has been gaining ground in the market due to the increased demand for healthier, more sustainable foods that are aligned with animal welfare, following the global trend. This study analyzed the free-range poultry farming market in Barra do Corda, Maranhão, identifying the challenges, opportunities, and possible paths for the sector. The research used a mixed approach, using qualitative and quantitative methods, through questionnaires applied to consumers and interviews with local producers. The results indicated that, despite the growing market for free-range egg production, there are also challenges, such as the lack of incentives from the local government, irregular supply of inputs, and competition with conventional eggs, which hinder the growth of the sector. It was noted that local consumers value the nutritional quality and sustainability of free-range eggs, but there are still barriers related to the price compared to conventional eggs and the lack of knowledge about the product's differentials. In addition, strategies such as quality certification, educational marketing, and expansion of sales channels are essential to strengthen the market. It is concluded that, with adequate investments and institutional support, cage-free poultry farming can consolidate itself as an economically viable and sustainable alternative in the region Sat, 07 Jun 2025 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/5690 2025-06-07T00:00:00Z