https://repositorio.uema.br/jspui/handle/123456789/1888 2026-04-19T11:06:38Z https://repositorio.uema.br/jspui/handle/123456789/6037 Título: A importância da assessoria de comunicação nas instituições públicas: um diagnóstico da comunicação na Universidade Estadual do Maranhão (UEMA) Abstact: The purpose of this abstract is to analyse the importance of a Communication and Press Office in Public Institutions, identifying some variables in UEMA (Maranhao State University). To develop this topic, a bibliographic, documented, descriptive and field research was used. The research starts with data obtention about the Higher Education in Brazil, its historical context, its new configurations and their academic organization.Secondly, the study focuses on the relevance of communication in this institutions, their image construction, their means of communication with the the environment, their main communication tools and then, on the communication consulting/assessorship, its history in Brazil, its related fields, its developed activities and the importance of a planning to the press/ communication office. Afterwards, we present the Maranhao State University (UEMA), its history, goals, principles, mission, function and importance to the local community. The final phase involves the analysis and diagnosis of communication in UEMA, based on a field research on its Press Office and the UemaNet and 'Darcy Ribeiro" Program Departments to finally present some possible variables, within a practice-theory related approach. The authors verified that it takes to open and spread more channels of communication and develop a plan, based on strategic communication actions 2013-01-01T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/6005 Título: Saúde Suplementar no Brasil e a negativa de tratamentos pelas operadoras de plano de saúde: inércia do judiciário ou conduta ilícita não observada? Abstact: Although the 1988 Federal Constitution enshrines the right to health as a fundamental social guarantee, governmental efforts, embodied in the Unified Health System, to fulfill this constitutional mandate have proven ineffective. Consequently, the Supplementary Health sector has acquired significant prominence in the national landscape. However, while it may serve as an alternative to the shortcomings of public healthcare, individuals, acting as beneficiaries of Health Plan Operators, often find themselves unassisted at critical moments concerning their own health or that of their dependents. This typically occurs when access to treatments, procedures, or medications is denied, compelling the beneficiary to seek judicial intervention in order to obtain services that are already contractually guaranteed. In light of this issue, the primary objective of this study is to investigate, from a research perspective, the reasons behind the high volume of legal actions in the healthcare sector involving the denial of service provision, in accordance with current legislation and jurisprudence. This will be demonstrated through an analysis of legal provisions governing contracts and specific health regulations, with the aim of identifying normative gaps that enable the antagonistic stance of health plan operators. The unlawfulness of such conduct will be established, the main areas where this phenomenon occurs will be identified, and the study will conclude by presenting the countermeasures adopted by health regulatory agencies and judicial bodies to combat this issue 2025-07-10T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/5913 Título: Homem valente e mulher de fibra: a estereotipização do nordestino e da nordestina nas novelas da Rede Globo Abstact: This work aims to study the widespread stereotype of the northeastern Brazilian television , notably on Globo , the most watched station in the country , represented by typed reproductions of his accent , its culture and its physical characteristics in novels . The problem of geographical bias transposed to television will be analyzed in a targeted manner, which will highlight the figure of the Northeast , seen as a rude man , evil , fruit of the kind of lives : the hinterland , a place marked by delays , and the figure northeastern , a woman suffered , without much vanity, which needs to be as strong as men , to get ensure the integrity of your children . As reality is the mirror of television, the use of stereotypes is justified as simplification of reality so that proves so complex , so stereotypes are generalizations naturalized . This common sense, in turn , should be discussed , because it undermines the ability of individuals to be free of these superficial ideas . Through theoretical considerations, the stereotypes will be discussed as a tool for building the imagination of society 2012-02-04T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/5887 Título: Os desafios institucionais no sistema previdenciário brasileiro: a hiperjudicialização do auxílio por incapacidade temporária rural no maranhão, entre 2022 e 2024, e os impactos dos entraves administrativos na proteção jurídica do segurado especial Abstact: This study investigates the phenomenon of hyperjudicialization of temporary rural disability benefits in the State of Maranhão between the years 2022 and 2024. Based on a literature review, legislative survey, and analysis of data extracted from official INSS bulletins (BEMBI and BEPS) and the National Council of Justice (CNJ), the research maps the growth of judicial demand in contrast to the inefficiency of the administrative pathway. The study is guided by the following questions: What are the main administrative obstacles faced by rural special insured individuals in obtaining the benefit from the INSS? And how have these obstacles contributed to the significant increase in judicial claims for rural disability benefits in Maranhão? The central hypothesis is that structural failures in the administrative process—such as delays in conducting medical examinations, rigid evidentiary requirements for proving rural activity, and the lack of proper guidance for insured individuals—constitute barriers to accessing rights. These issues drive rural workers to seek the Judiciary as the only means of securing social protection. Accordingly, the data show that the Judiciary, by granting a large proportion of claims initially denied by the agency, has taken on a corrective role in addressing the injustices caused by a system marked by disproportionate demands and the neglect of rural socioeconomic realities. In conclusion, the study finds that the increasing litigiousness observed does not stem from abusive behavior by the insured, but rather from the State’s failure to ensure the effectiveness of social rights 2026-06-10T00:00:00Z