Caracterização do circuito de comercialização de produtos de agricultura familiar: estudo de caso da Feira da Agricultura Familiar do município de Viana - MA

Abstract

One of the characteristics of family farming is the use of family labor in the property's activities, as well as a great diversity in its production. In Maranhão and, more specifically, in the municipality of Viana, agricultural production is concentrated in family farming, which, in general, is characterized by low use of technology and few alternatives to commercialize its production and generate income. As an alternative to facilitate the flow of production, the Family Agriculture Fair was created, which is an initiative of the City Hall of Viana and takes place on Saturdays at Praça da Biblia starting at 6 am. However, over the years, it has been observed that several problems have made it difficult for stallholders to remain in the exercise of their activity. This work aimed to characterize the commercialization circuit of products from family farming, through a case study of the Family Agriculture Fair in Viana - MA. To achieve the objectives of this research, the adopted methodology was guided by the application of two questionnaires, one aimed at consumers and the other at stallholders, both with six sections composed of questions involving social, economic and personal aspects. At the end of the data tabulation, it was observed that the Family Agriculture Fair is characterized as a space with growth potential, given that consumers declare satisfaction with the services offered. However, it is observed that there are significant problems that mainly affect the stallholders and reflect a degree of dissatisfaction resulting from the lack of support, especially from the City Hall of Viana, with regard to the organization of the Fair and the marketing of dissemination, two factors that can jeopardize the future existence of the Fair