Comercialização e atendimento de qualidade no meio digital para pequenas empresas em Lima Campos

Abstract

The article has as its theme the commercialization and quality service in the digital environment for small businesses in the municipality of Lima Campos-MA. The study aimed to analyze the technological tools and digital service strategies that contribute to business growth and the strengthening of the company in the market, showing that adapting to new technologies and always providing more humanized service is essential. Through the use of an exploratory research with a qualitative approach, using questionnaires with objective questions directly applied to entrepreneurs involved in the commercial environment with digital use, graphs were collected to improve the interpretation of the obtained results. It can be seen that efficient communication, agility in service, the use of social networks and digital tools bring consumer satisfaction and increase the reach of companies in the market. In addition, digital presence directly influences customers' purchasing behavior, strengthening the relationship between company and consumer. The improvement of digital service in a humanized way to provide a differentiated experience is important in the relationship with customers, expanding business in the digital market, which has been playing a fundamental role through efficient communication, agility and cordiality, increasing satisfaction and customer loyalty, becoming an essential tool in the current scenario. It is concluded that the union between technology, commercialization strategies and humanized service is extremely important for sustainable growth, bringing a stronger relationship between small businesses and customers and expanding business in the digital market. This evolution has become fundamental for the economy, requiring continuous investment in training focused on customer satisfaction and welcoming. In this way, digital technology ceases to be only a differential and becomes the key to success for small businesses in Lima Campos-MA