O perfil do consumidor de carne bovina no município de Barra do Corda-MA

Abstract

Beef is one of the most consumed foods in Brazil, with significant cultural, social, and nutritional importance. In rural areas, such as Barra do Corda-MA, it holds an even more relevant position, reflecting family and community traditions. This study aims to analyze the beef consumer profile in Barra do Corda, considering the socioeconomic and cultural factors that influence their food choices. The research problem is as follows: what is the profile of the beef consumer in Barra do Corda-MA, and how do their socioeconomic characteristics and preferences influence this consumption? The research was conducted with a quantitative and descriptive approach, using questionnaires applied to one hundred local consumers. The results revealed that beef is regularly consumed by families in the city, being an essential food associated with socialization moments, such as barbecues and family meals. Additionally, price, flavor, and texture were identified as the main factors influencing the purchasing decision. The research also pointed out that most consumers prefer to buy beef from traditional butcher shops, highlighting the trust in local buying relationships. Data analysis shows that beef consumption in Barra do Corda is linked to socioeconomic factors, with family income being one of the determinants in food choices. This study contributes to strengthening the local production chain and improving marketing strategies, as well as opening paths for future research on eating habits and the impact of changes in the meat market in the region