Homem valente e mulher de fibra: a estereotipização do nordestino e da nordestina nas novelas da Rede Globo

Abstract

This work aims to study the widespread stereotype of the northeastern Brazilian television , notably on Globo , the most watched station in the country , represented by typed reproductions of his accent , its culture and its physical characteristics in novels . The problem of geographical bias transposed to television will be analyzed in a targeted manner, which will highlight the figure of the Northeast , seen as a rude man , evil , fruit of the kind of lives : the hinterland , a place marked by delays , and the figure northeastern , a woman suffered , without much vanity, which needs to be as strong as men , to get ensure the integrity of your children . As reality is the mirror of television, the use of stereotypes is justified as simplification of reality so that proves so complex , so stereotypes are generalizations naturalized . This common sense, in turn , should be discussed , because it undermines the ability of individuals to be free of these superficial ideas . Through theoretical considerations, the stereotypes will be discussed as a tool for building the imagination of society