O impacto do reconhecimento na motivação e engajamento de colaboradores

Abstract

This article presents research conducted with employees from the local commerce in Pedreiras (MA) regarding their perception of recognition in the workplace and its effects on motivation, performance, and employee retention. Through a descriptive, qualitative, and bibliographic approach, an online questionnaire was applied to 27 workers from different organizations, revealing that most recognize the importance of recognition for both individual and collective performance, although this practice is infrequent and sometimes uneven. The types of recognition most valued include financial bonuses and opportunities for professional growth, showing that both material incentives and development prospects are essential for motivation. The absence of recognition leads to demotivation, reduced productivity, and intentions to change jobs, impacting talent retention. Additionally, employees point out that recognition should come from both leaders and peers, strengthening a collaborative and human organizational culture. In small companies, such as those in Pedreiras, where relationships tend to be closer, recognition becomes even more significant by promoting an environment of trust, respect, and belonging. The results indicate that investing in effective appreciation practices is essential for organizational success, especially in local contexts where the human factor is the main competitive advantage. Recognition must be an integral part of the company’s everyday culture, contributing to well-being, productivity, sustainability, and consistent business growth. Finally, the study reinforces the need for a more human and committed approach to professional appreciation to build fairer, more motivating, and more productive work environment