Engenharia de avaliações: análise de viabilidade econômica de um empreendimento imobiliário em São Luís(MA)

Abstract

This work in the field of evaluation engineering is based on NBR 14653, especially regarding the use of the involutive and comparative method of market data, with the purpose of verifying the financial viability of a real estate project, and that serves as a tool that will help in decision making by the entrepreneur. Generally, real estate companies use an imprecise model to estimate the financial return generated by their projects and in a very simplified way, taking into account only the practical experiences of previous investments, which in most cases may result in losses or even misuse of financial resources. Faced with this problem and with the aim of reducing this imprecision, the marketing tools used in the present work serve as a basis for technical analysis of the feasibility of a real estate project. The involutionary method is based on the projected cash flow of the simulated enterprise to be deployed in the evaluated area and according to the market condition in which it is inserted. Soon, with the knowledge of revenue inflows and outflows, it is possible to rationally evaluate possible improvements in the pursuit of cost reduction and increased profit. The cash flow method has as its objective the search of the best use of the real potential of profit to be generated by the land, and that will contribute to the maximization of the financial gains for the real estate company. The comparative method of market data is based on cross-market data for very similar areas and under equivalent conditions, and is used to determine the market value of the land that will be incorporated for the implementation of the real estate development