Ferramenta de gestão estratégica Balanced Scorecard (BSC): um estudo de caso em uma pequena empresa do setor têxtil na cidade de São Luís – MA

Abstract

The Balanced Scorecard (BSC) is an important tool of strategic management, as quest translate fundamentals of strategic planning indicators that can be monitored and controlled. This study aimed to develop a Strategic Map for a small company in the clothing industry using the BSC tool. It is an applied research, in the form of case study, qualitative approach to fashion. A literature review of topics related to the BSC, and on textile sector was taken. It was found that prior to implementation of the BSC industries from textiles research existed, so three surveys were selected and analyzed the results. To achieve results an analysis of data included in the strategic planning of the company for definitions of organizational objectives was taken. From this definition the company's strategy was determined. After the strategy was chosen a strategic objective for each perspective, and from it were defined indicators which were consolidated in the presentation of the Strategic Map, being shown along with its relations of cause and effect. It is proposed that the result is added to the existing management structure so it can be objectified growth achieved by the company