Marketing digital: a influência do instagram para prospecção de consumidores nas empresas em Codó-Ma

Abstract

With increasing technological advancement and the increase in the use of social networks, Instagram has become an important tool for companies to communicate with their consumers, where they present their products and services in a simplified way to their followers so that they are influenced to join a good or services, becoming an essential platform for prospecting customers. Through this, it was possible to carry out a survey with companies in the city of Codó-Ma that use Instagram as a means to prospect consumers. So, with the need to analyze the use of Instagram in this environment, the general objective of this study was to identify the influence of Instagram for prospecting consumers in companies in Codó – Ma. And in a specific way, it sought to: analyze the use of Instagram as a tool for prospecting consumers; investigate how interactions and engagement of followers on Instagram can boost consumer prospecting and identify the challenges and opportunities of using Instagram to prospect consumers. For this, it was a research based on the Delphi Method, being a descriptive research with a qualitative and quantitative approach, also being a field research, and making use of the Licket scale. The data was collected through a questionnaire on Google Forms with companies with different segments. In view of this, it was observed that Instagram has an important influence on prospecting consumers for companies, as it has tools that assist in companies' marketing strategies, increasing their visibility among their target audiences.