Tecnologia aplicada ao turismo: a percepção dos atores locais sobre o uso de aplicativo como forma de auxiliar a atividade turÍstica na cidade de Timon-MA

Abstract

This study examines the perception of local actors in the city of Timon-MA regarding the implementation of technologies in the tourism sector, such as interaction apps and community apps in the municipality of Timon-MA. The methodology employed consisted of structured interviews addressing the following categories: tourism development, technology linked to tourism, and the role of small entrepreneurs. Additionally, bibliographic research was conducted on aspects of applied technologies, evaluation of dynamics, and guidelines for mediating innovation in tourism. Digital transformation in the tourism sector, regional productive arrangement of tourism, innovation perception of factors from micro and small enterprises in the region, and tourism in traditional communities were all based on the main public policies (National Tourism Plan, State Tourism Plan, and Municipal Tourism Plan). The analysis of the results was carried out using tables based on the responses obtained through interviews. The analysis of the perception of local actors in the municipality of Timon-MA regarding the use of apps that assist the tourism sector of the region was conducted with the aim of analyzing the perception of local actors regarding the use of apps in the tourism sector of the city of Timon, through the elaboration and analysis of responses given in interviews directed towards representatives of the Tourism Trade and the government. With the results, it was possible to reach a conclusion and address the research problem of this study, apps are considered significant tools and have the potential to positively influence Timon's positioning as a tourist destination in Maranhão.