Logística reversa de pós-consumo: o caso da empresa KM-Zero troca de óleo lubrificantes em São Luis-MA

Abstract

In the face of constant changes in the market, such as shortened product life cycles and people's need to consume products from environmentally friendly companies, organizations have to work harder to adapt to these changes. In this context, reverse logistics is a very powerful tool for meeting such needs. Thus, this study has as its main objective, to analyze the company and how the good practices of the correct disposal of its residues can be used as a competitive advantage. The research was characterized as exploratory, and as strategy was used a case study in a company of automotive lubricant oil exchange, the data were collected in the form of questionnaires with the qualitative and quantitative approach. From the data obtained, it can be seen that from the customers' point of view, although 80% agree that reverse logistics is very important for companies in this segment, only 20% understand that an environmentally responsible company is a determining factor in choosing where to do it. the service. And according to the owner the company practices reverse logistics, but it is something that is done only because of the legal parameters, the main concern of the manager of this company, is that he will not suffer penalties