Fatores que influenciam na decisão de compra do mercado consumidor a partir da conscientização ambiental em São Luís

Abstract

With the advancement of technology after World War II and globalization, trade partnerships increased and the production system streamlined, increasing the need to exploit natural resources. Afterwards, they located impacts on the atmosphere, starting the period of discussion about exhaustible resources and the responsibility of organizations and society, modifying strategies and due to the environmental awareness of society and the creation of legislation that protects the environment. The present work analyzed the indicators that influence the purchasing decision of the São Luís do Maranhão consumer market, concluding that despite the changes in society's habits according to sustainability, price and quality are the main indicators, however the consumer is made strict with the attitudes of companies and the impacts generated.