O empreendedorismo feminino no interior do Maranhão: desafios e avanços

Abstract

Female entrepreneurship was once a little-known classification, but currently, it has become a phenomenon of great relevance and has been developing every day in our society. Thus, this research aimed to understand the challenges and advances of women entrepreneurs in the city of Codó-MA. Since, when they decide to undertake, they are faced with different challenges, with regard to the search for balance between the personal, family and professional actions that they develop. The methodological course took place through a qualitative approach, with an exploratory study, in which a questionnaire containing open and closed questions was used, in order to reach the objective proposed in this investigation. That said, we realize that there are several challenges in the reality of women who decide to undertake, whether these are related to financial aspects, with the company's growth, as well as with customer satisfaction. On the other hand, we emphasize that they start their own business in order to generate well-being and comfort for their families, seeking the growth of their financial independence, considering that they start to feel fulfilled and, consequently, acquire a better quality of life.