A servitização como um modelo de negócio para o crescimento e maior rentabilidade: um estudo de caso na empresa nutrilight

Abstract

Services contribute strongly to a country's economy and expand as new needs emerge to generate employment, income, and serve as a value-added for manufacturing enterprises. It is in this context that the servitization comes as a business model that helps the manufacturing organizations to offer more than a product. Based on this trend, the objective of this work is to analyze the role of servitization as a management model that influences the growth and profitability of Nutrilight. For this, an exploratory, descriptive research and a case study with the Nutrilight company were carried out, which produces and sells frozen healthy products. Questionnaires were applied with the clients and an interview with the manager and partner of the company in order to know their perception regarding the influence of their management model in front of the choices of their clients. The results show that in terms of customer satisfaction it is divided into satisfied and extremely satisfied, (59%) and (41%) respectively, in addition, these results reflected the influence of services in the adhesion of new clients, since The interviewees (59%) sought out Nutrilight because of their services. From the results found, it is perceived that the servitization, as a business model, represents an opportunity to offer systems products-services that, besides financial benefits to the organization, provides a greater value delivery to the customer, thus contributing to a greater loyalty of the same, as well as directly influences the competitiveness of the organization