Estratégias de Marketing em projetos de digitais influenciadores : Um estudo de caso da Boca Rosa e das companhias de sua marca

Abstract

This research focused on a case study of the Boca Rosa brand and its campaigns, to analyse the marketing strategies in digital influencers' projects. The study methodologically based on a theoretical basis of the case researched seeking to analyze the marketing strategies in the advertising content of digital influencers. In this way, it is noted that the marketing strategies in the projects of digital influencers, as in the case of Boca Rosa and its brand campaigns, have been used successfully, especially because they represent a phenomenon of that time, with the imperative use of the Internet and channels as a social network with the public and the consumer market. Therefore, the importance of the topic pervades in the better understanding of the subject by society in the present day, especially in the face of the constant evolution and innovation of the market.