https://repositorio.uema.br/jspui/handle/123456789/2053 Sat, 04 Apr 2026 01:58:36 GMT 2026-04-04T01:58:36Z http://repositorio.uema.br:80/retrieve/43d1ae45-f0f9-4714-a3cd-60d6cf6322da/adm-removebg-preview.png https://repositorio.uema.br/jspui/handle/123456789/2053 https://repositorio.uema.br/jspui/handle/123456789/5744 Título: Empreendedorismo por necessidade: aspectos motivadores e os desafios no contexto brasileiro Abstact: The necessity-driven entrepreneurship is a reality in Brazil. This study aims to analyze the main factors that drive this social phenomenon, as well as the challenges faced by entrepreneurs in developing their ventures. Necessity-driven entrepreneurship seeks economic growth amidst adversity and instability in the economy. This phenomenon demonstrates the individual's capacity for adaptation; that is, when faced with instabilities such as unemployment, low wages, informality in the labor market, low skills, limited access to credit and qualifications, entrepreneurs adapt. The study contextualizes and demonstrates the growth of this phenomenon during periods of crisis, highlighting that the economic period exerts a great influence on the decision of the necessity-driven entrepreneur. Thus, entrepreneurship becomes the only alternative for their subsistence in the face of scarcity during crises in the formal market. However, these entrepreneurs face challenges such as financial instability, lack of planning, high levels of competition, informality, and social vulnerability. Therefore, this work aims to contribute to the understanding of this scenario and to the development of public policies to promote the sustainability of these necessity-driven entrepreneurs. Tue, 01 Jul 2025 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/5744 2025-07-01T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/5205 Título: Gestão de pessoas: uma análise sobre o papel da qualificação profissional para a inserção de jovens no mercado de trabalho de Bacabal - MA Abstact: This study investigated the contribution of professional qualification to the integration of young people from Bacabal - MA into the formal labor market, from the perspective of People Management. The central problem sought to answer how professional qualification contributes to this integration. To that end, the objectives were to describe the concepts and theoretical foundations of qualification in the context of people management and career, analyze the perceptions of young people in Bacabal about the contribution of these courses, and identify the challenges and expectations for their placement in the labor market. The research adopted a qualitative and descriptive approach, employing a literature review and field research through a questionnaire applied to young people aged 16 to 29, residing in the municipality. The main results indicated that professional qualification is widely perceived as a determining factor for access to formal jobs, demonstrated by high participation in courses, predominantly free of charge. The quality of the content was mostly evaluated positively by the participants. However, the research identified significant obstacles to integration, with lack of opportunities and absence of experience being the most cited difficulties. Furthermore, a gap was observed in the dissemination and scope of public qualification programs, with young people unaware of or not having participated in these programs and projects, and the majority considering them insufficient and poorly publicized. It is concluded that, despite the great interest and proactivity of young people in seeking training, the effectiveness of qualification is linked to job creation and to the improvement in the articulation and visibility of these projects to the young public. The study reinforces the need for integrated approaches that promote not only training, but also the creation of concrete opportunities and the visibility of qualification initiatives for the full professional and social development of youth in Bacabal - MA. Wed, 18 Jun 2025 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/5205 2025-06-18T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/5201 Título: Empreendedorismo jovem: uma análise dos desafios dos jovens empreendedores na cidade de Santa Inês – MA Abstact: Youth entrepreneurship, facing job market challenges and unemployment for this age group, emerges as a significant path for social and economic development. This research’s primary objective was to analyze the challenges encountered by young entrepreneurs in Santa Inês – MA. To this end, a mixed and descriptive methodological approach was adopted, allowing both data quantification and perception exploration. Data collection took place in May 2025, through a questionnaire administered to a sample of 29 local young entrepreneurs, aged 18 to 29 years. The results revealed a diverse demographic profile among participants, with gender balance and varied educational backgrounds. The businesses investigated are predominantly concentrated in the Commerce and Service sectors, and most young entrepreneurs have been active in the market for over two years, demonstrating persistence. Motivations for entrepreneurship extended beyond mere necessity, highlighting the pursuit of financial independence and the prevalence of opportunity-driven entrepreneurship among participants. However, substantial challenges persist, such as the lack of initial capital, difficulties in management and planning, and the complexity of bureaucracy and taxes. Qualitative analysis confirmed the centrality of financial and tax concerns for entrepreneurs. Despite a moderate general perception of difficulty, the resilience of young individuals is notable. Nevertheless, low participation in training and the almost complete absence of institutional support are critical points identified. This lack of training and support can, in fact, intensify management and planning difficulties, limiting the growth potential of businesses. In summary, this research outlined a profile of young entrepreneurs in Santa Inês – MA who, although motivated by opportunity and the pursuit of autonomy, confront both structural and managerial challenges. The scarce presence of institutional support and limited participation in training highlight the urgent need for more accessible programs and policies aligned with the reality of these young entrepreneurs, suggesting the creation of more targeted structural and formative support initiatives to strengthen their ventures. Wed, 18 Jun 2025 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/5201 2025-06-18T00:00:00Z https://repositorio.uema.br/jspui/handle/123456789/2544 Título: Estratégias de Marketing em projetos de digitais influenciadores : Um estudo de caso da Boca Rosa e das companhias de sua marca Abstact: This research focused on a case study of the Boca Rosa brand and its campaigns, to analyse the marketing strategies in digital influencers' projects. The study methodologically based on a theoretical basis of the case researched seeking to analyze the marketing strategies in the advertising content of digital influencers. In this way, it is noted that the marketing strategies in the projects of digital influencers, as in the case of Boca Rosa and its brand campaigns, have been used successfully, especially because they represent a phenomenon of that time, with the imperative use of the Internet and channels as a social network with the public and the consumer market. Therefore, the importance of the topic pervades in the better understanding of the subject by society in the present day, especially in the face of the constant evolution and innovation of the market. Tue, 20 Feb 2024 00:00:00 GMT https://repositorio.uema.br/jspui/handle/123456789/2544 2024-02-20T00:00:00Z